Privacy Policy

Last updated: 14 July 2026

Sarah’s Boutique Sydney respects your privacy and is committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how Sarah’s Boutique Sydney (“Sarah’s Boutique Sydney”, “we”, “us” or “our”) collects, holds, uses and discloses personal information when you:

  • visit or use our website;

  • create a customer account;

  • place or attempt to place an order;

  • contact our customer service team;

  • subscribe to our marketing communications;

  • participate in a promotion, survey or competition;

  • submit a product review; or

  • otherwise interact with our business.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy.

1. Who We Are

Sarah’s Boutique Sydney operates an online women’s fashion and lifestyle store.

For questions about this Privacy Policy or the way we handle your personal information, contact us at:

Sarah’s Boutique Sydney
Email: info@sarahsboutiquesydney.com

2. Australian Privacy Framework

To the extent applicable to our business, we handle personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles.

This Privacy Policy is intended to clearly explain our usual information-handling practices. Our obligations may vary depending on the circumstances, the nature of the information and the laws that apply to a particular customer or transaction.

3. What Is Personal Information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on how you interact with us, the personal information we collect may include:

  • your full name;

  • billing and delivery addresses;

  • email address;

  • telephone number;

  • account login information;

  • order and purchase history;

  • products viewed, saved or added to your cart;

  • clothing sizes, style preferences or product interests;

  • payment and transaction information;

  • communications with our customer service team;

  • returns, refunds and complaint information;

  • product reviews, photographs or other content you submit;

  • marketing preferences;

  • competition or promotion entries;

  • IP address;

  • browser, device and operating-system information;

  • website activity and referral information;

  • approximate location information;

  • cookie identifiers and advertising identifiers; and

  • fraud-prevention, security and risk information.

We generally do not require sensitive information, such as health information, racial or ethnic origin, religious beliefs or political opinions. Please avoid providing sensitive information unless it is genuinely necessary for us to assist you.

4. How We Collect Personal Information

We may collect personal information directly from you when you:

  • place or attempt to place an order;

  • create or update an account;

  • complete a form;

  • contact us by email, social media or through our website;

  • subscribe to our newsletter;

  • request a return, exchange or refund;

  • submit a review;

  • enter a promotion or competition; or

  • otherwise provide information voluntarily.

We may also collect information automatically when you use our website through cookies, pixels, server logs and similar technologies.

In some circumstances, we may receive personal information from third parties, including:

  • our e-commerce platform;

  • payment processors;

  • shipping and fulfilment partners;

  • fraud-prevention providers;

  • marketing and advertising platforms;

  • analytics providers;

  • customer service applications;

  • social media platforms; and

  • business partners where you have authorised the disclosure.

5. Information Collected When You Visit Our Website

When you visit our website, certain technical information may be collected automatically, including:

  • your IP address;

  • the date and time of your visit;

  • pages and products viewed;

  • links clicked;

  • referring website or advertisement;

  • browser type;

  • device type;

  • operating system;

  • approximate geographic region;

  • session duration; and

  • technical error or security information.

We use this information to operate the website, maintain security, understand how visitors use the store, improve performance and measure the effectiveness of our marketing.

6. Why We Collect and Use Personal Information

We may collect, hold and use personal information to:

  • process and fulfil orders;

  • arrange payment, delivery, tracking, returns and refunds;

  • communicate with you about an order;

  • create and manage customer accounts;

  • respond to questions, complaints and customer service requests;

  • verify transactions and reduce fraud;

  • personalise your shopping experience;

  • remember products in your cart;

  • recommend relevant products;

  • improve our website, products and customer experience;

  • perform business reporting and analysis;

  • manage promotions and competitions;

  • request feedback or product reviews;

  • send marketing communications where permitted;

  • deliver and measure advertising;

  • comply with legal, tax, accounting and regulatory obligations;

  • establish, exercise or defend legal claims;

  • protect our customers, website, service providers and business; and

  • carry out other purposes disclosed when the information is collected.

We will not use personal information for an unrelated purpose unless you have consented or the use is otherwise permitted or required by law.

7. Customer Accounts

When you create a customer account, we may store your name, contact information, saved addresses, preferences and order history.

You are responsible for keeping your login information confidential. Please contact us promptly if you believe another person has accessed your account without permission.

You may request that we close your customer account by emailing info@sarahsboutiquesydney.com. Closing an account does not necessarily require us to delete information that must be retained for legal, accounting, fraud-prevention or dispute-resolution purposes.

8. Orders and Payments

When you place an order, we use the information you provide to:

  • verify and process the transaction;

  • collect payment;

  • prepare and fulfil the order;

  • provide delivery updates;

  • respond to order-related questions; and

  • process a return, exchange, refund or chargeback.

Payments are processed through third-party payment providers made available at checkout.

We generally do not receive or store complete payment-card numbers when payments are processed directly by an authorised payment provider. Payment providers may independently collect and process your information under their own privacy policies and terms.

Your payment provider may carry out fraud, identity, eligibility or risk checks before approving a transaction.

9. Shipping, Suppliers and Fulfilment

We may disclose information necessary to fulfil your order to shipping carriers, warehouses, suppliers, manufacturers, fulfilment partners and tracking providers.

This information may include:

  • your name;

  • delivery address;

  • telephone number;

  • email address;

  • products ordered;

  • order reference number; and

  • delivery instructions.

Some products may be supplied or dispatched by third-party fulfilment partners. Where this occurs, only the information reasonably required to process and deliver the order will be shared.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files stored on your browser or device. They may allow us and our service providers to recognise your browser, remember preferences and understand how you interact with the website.

We may use:

Essential cookies

These cookies are required for core website functions such as:

  • navigation;

  • customer login;

  • shopping-cart operation;

  • checkout;

  • payment processing;

  • security; and

  • fraud prevention.

Preference cookies

These cookies remember information such as your region, language, recently viewed products or shopping preferences.

Analytics cookies

These cookies help us understand website traffic, visitor behaviour, technical performance and which pages or products are popular.

Advertising cookies and pixels

These technologies may be used to:

  • measure advertising performance;

  • understand whether an advertisement resulted in a visit or purchase;

  • create advertising audiences;

  • limit repeated advertising; and

  • show advertisements that may be more relevant to your interests.

Where required, we will request consent before activating non-essential cookies.

You can manage cookies through our cookie-preference tool, where available, or through your browser settings. Blocking certain cookies may affect website functionality, saved preferences or checkout performance.

11. Analytics and Advertising

We may use third-party analytics and advertising services, including services provided by platforms such as Google and Meta.

These providers may collect information about:

  • website visits;

  • pages and products viewed;

  • advertisements viewed or clicked;

  • device and browser information;

  • IP address;

  • cookie or advertising identifiers;

  • purchases or other conversion events; and

  • interactions across websites, apps or devices.

We may use this information to analyse performance, improve our store and present more relevant advertising.

Third-party platforms process information according to their own privacy policies, settings and contractual terms. You may be able to manage personalised advertising through your browser, device or platform account settings.

12. Email and Other Marketing Communications

We may send marketing emails or messages where:

  • you have expressly subscribed;

  • you have otherwise provided valid consent; or

  • another lawful basis permits us to contact you.

Marketing communications may include:

  • new products;

  • sales and promotions;

  • restock notifications;

  • style updates;

  • abandoned-cart reminders;

  • customer offers; and

  • store news.

Each commercial email will identify Sarah’s Boutique Sydney and provide an unsubscribe option.

You may unsubscribe at any time by:

Unsubscribing from marketing does not prevent us from sending essential service communications relating to an order, payment, return, refund, account, security issue or customer service request.

13. Abandoned Carts

When you enter contact details during checkout but do not complete your purchase, we may use those details to:

  • preserve your checkout session;

  • remind you about products left in your cart;

  • provide checkout assistance;

  • measure checkout performance; or

  • detect technical or security problems.

We will only send promotional abandoned-cart communications where permitted by law and consistent with your communication preferences.

14. Product Reviews and Customer Content

If you submit a product review, photograph, testimonial or other content, we may display it on our website or marketing channels.

Displayed content may include:

  • your review;

  • your first name;

  • the initial of your surname;

  • your general location, where provided;

  • the date of the review;

  • a star rating; and

  • photographs or videos you submitted.

Do not include personal information in public content that you do not want other people to see.

We may use your email address to verify a purchase, confirm the authenticity of a review or contact you about the content. We will not display your email address publicly.

15. Social Media

Our website may contain links to or integrations with social media platforms.

When you interact with our social media pages, advertisements, posts or direct messages, the relevant platform may collect and process information under its own privacy policy.

Information you post publicly on social media may be visible to other users. Please avoid sharing order numbers, addresses, payment information or other sensitive details in public comments.

16. Who We May Share Personal Information With

We may disclose personal information to organisations that help us operate our store, including:

  • e-commerce and website-hosting providers;

  • payment processors and financial institutions;

  • suppliers and fulfilment partners;

  • delivery carriers and tracking providers;

  • customer support and communication platforms;

  • email and SMS providers;

  • analytics providers;

  • advertising and social media platforms;

  • fraud-prevention and cybersecurity providers;

  • accountants, insurers, auditors and professional advisers;

  • technology, cloud-storage and database providers;

  • government, regulatory or law-enforcement authorities where required;

  • potential purchasers or advisers involved in a business sale, restructure or transfer; and

  • other parties where you have consented or where disclosure is authorised or required by law.

We do not sell personal information in the ordinary meaning of selling customer contact details to unrelated businesses for their independent use.

Some privacy laws define “sale” or “sharing” more broadly and may include certain advertising technologies. Where those laws apply, additional rights or controls may be available.

17. Overseas Disclosures

Some of our service providers, suppliers and fulfilment partners may be located outside Australia.

As a result, personal information may be disclosed to or processed by recipients in countries that may include:

  • Australia;

  • Canada;

  • the United States;

  • China;

  • Singapore;

  • countries within Europe; and

  • other countries in which our technology, payment, advertising, support, shipping or fulfilment providers operate.

The countries involved may vary depending on the product ordered, delivery route, payment method and service providers used.

Where reasonably required, we take steps to ensure overseas providers handle personal information in accordance with applicable contractual and legal requirements. Privacy protections in another country may differ from those available in Australia.

18. Data Security

We take reasonable technical and organisational measures designed to protect personal information against:

  • loss;

  • misuse;

  • interference;

  • unauthorised access;

  • unauthorised disclosure;

  • alteration; and

  • destruction.

These measures may include:

  • encrypted website connections;

  • access controls;

  • secure third-party platforms;

  • password protections;

  • fraud-monitoring tools;

  • limited staff or contractor access;

  • system updates;

  • backups; and

  • secure disposal practices.

No website, database, transmission or storage method can be guaranteed to be completely secure. You should also take reasonable precautions, including using a strong, unique password and keeping account credentials private.

19. Data Breaches

If we become aware of a suspected data breach, we will assess and respond to it in accordance with our legal obligations.

Where applicable, we will notify affected individuals and the Office of the Australian Information Commissioner if a breach is likely to result in serious harm.

20. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • complete transactions;

  • provide customer service;

  • maintain business and accounting records;

  • comply with tax and legal obligations;

  • resolve disputes;

  • manage returns, refunds and chargebacks;

  • prevent fraud; and

  • enforce agreements.

Retention periods vary depending on the nature of the information and the reason it is held.

When personal information is no longer reasonably required, we may delete, destroy or de-identify it, unless continued retention is required or permitted by law.

21. Accessing Your Personal Information

You may request access to the personal information we hold about you.

To make a request, email:

info@sarahsboutiquesydney.com

Please include enough information for us to identify you and locate the requested records. We may need to verify your identity before providing access.

We will respond within a reasonable period. In some circumstances, the law may allow or require us to refuse access. If we refuse a request, we will explain the reason where legally permitted and provide information about available complaint options.

22. Correcting Your Personal Information

You may ask us to correct personal information that is inaccurate, incomplete, out of date, irrelevant or misleading.

You can update certain information through your customer account or contact us at:

info@sarahsboutiquesydney.com

We may need to verify your identity and the accuracy of the requested correction.

23. Deletion and Other Privacy Requests

You may ask us to delete, restrict or stop using certain personal information.

Whether we can comply will depend on the circumstances and applicable law. We may need to retain information where it is reasonably necessary for:

  • completing an order;

  • tax, accounting or record-keeping obligations;

  • fraud prevention;

  • resolving disputes;

  • chargebacks or refunds;

  • security;

  • legal claims; or

  • other lawful purposes.

Where we cannot complete a request, we will explain the reason where appropriate.

24. Children’s Privacy

Our website and products are intended for a general adult audience and are not directed at children.

We do not knowingly seek to collect personal information directly from children without appropriate consent. If you believe a child has provided personal information to us without suitable authorisation, contact us at info@sarahsboutiquesydney.com.

25. Third-Party Websites

Our website may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy, security or content practices of third-party websites. You should review their privacy policies before providing personal information.

26. Automated Tools

Our website and service providers may use automated tools for functions such as:

  • fraud detection;

  • payment risk assessment;

  • website security;

  • product recommendations;

  • advertising delivery; and

  • analysis of website performance.

These tools may use transaction, device, account or behavioural information.

We do not intend to use solely automated decision-making to make decisions that produce legal or similarly significant effects on customers unless this is specifically disclosed and permitted by applicable law.

27. Privacy Complaints

If you believe we have mishandled your personal information, please contact us first so we can investigate the matter.

Send your complaint to:

Email: info@sarahsboutiquesydney.com
Subject line: Privacy Complaint

Please provide:

  • your name and contact details;

  • an explanation of your concern;

  • relevant dates or order details; and

  • the outcome you are seeking.

We will acknowledge and investigate your complaint and aim to respond within a reasonable period, generally within 30 days.

If you are not satisfied with our response and Australian privacy law applies, you may be entitled to contact the Office of the Australian Information Commissioner.

28. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our business practices;

  • new technologies or service providers;

  • changes to our website;

  • legal or regulatory developments; or

  • changes to the way we collect and use personal information.

The updated version will be published on our website with a revised “Last updated” date.

Where changes are material, we may provide additional notice through our website or another appropriate communication method.

29. Contact Us

For privacy questions, access or correction requests, complaints or other enquiries, contact:

Sarah’s Boutique Sydney
Email: info@sarahsboutiquesydney.com